Back to Tools

Churn Rate Calculator

Measure customer retention and identify opportunities to reduce churn

Enter Your Data

Revenue Metrics (Optional)

What is Churn Rate?

Churn rate measures the percentage of customers who stop using your product during a given time period. It's a critical metric for subscription businesses.

Industry average churn: SaaS (5-7% annually), E-commerce (20-40% monthly)
A 5% reduction in churn can increase profits by 25-95%
Track churn weekly/monthly to catch trends early

Enter your data to calculate churn rate

How to Reduce Customer Churn

Proven strategies to improve retention and reduce churn:

Improve Onboarding

Great first impressions matter. Guide new customers to their first 'aha moment' quickly with personalized onboarding.

Increase Engagement

Engaged customers don't churn. Send regular updates, educational content, and feature announcements to keep users active.

Proactive Support

Reach out before customers leave. Monitor usage patterns and intervene when engagement drops.

Collect Feedback

Understand why customers churn through exit surveys and interviews. Use insights to improve your product and service.

One suite.
Designed to elevate your company.

No credit card required — Start your 14-day free trial today.