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Conversion Rate Calculator

Calculate your conversion rate and discover how many visitors you need to reach your goals

Calculate Your Conversion Rate

Number of visitors in the period

Number of conversions (purchases, signups, etc.)

For calculating revenue per visitor

Calculate visitors needed to reach this goal

What is Conversion Rate?

Conversion Rate measures the percentage of visitors who complete a desired action (purchase, signup, download, etc.).

E-commerce average: 2-3%
Track conversion rate by traffic source to optimize spend
A/B test landing pages to continuously improve conversion rate

Enter your data to calculate conversion rate

How to Improve Conversion Rate

Proven strategies to increase your conversion rate:

Optimize Landing Pages

Ensure your landing pages have clear value propositions, compelling copy, and relevant imagery. Remove distractions and focus on one primary CTA.

Use Clear CTAs

Make your call-to-action buttons prominent, action-oriented, and easy to find. Use contrasting colors and compelling copy like 'Start Free Trial' instead of 'Submit'.

Reduce Friction

Simplify forms, reduce required fields, offer guest checkout, and remove unnecessary steps in your conversion funnel. Every extra click reduces conversions.

A/B Test Everything

Continuously test headlines, CTAs, images, form fields, and page layouts. Small improvements compound into significant conversion gains over time.

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