NPS Calculator

Measure customer loyalty and satisfaction with the industry-standard Net Promoter Score

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Promoters (9-10)

Passives (7-8)

Detractors (0-6)

Net Promoter Score (NPS) measures customer loyalty by asking: 'How likely are you to recommend us?' (0-10 scale)

•Promoters (9-10): Loyal enthusiasts who will keep buying and refer others

•Passives (7-8): Satisfied but unenthusiastic customers who could switch

•Detractors (0-6): Unhappy customers who can damage your brand through negative word-of-mouth

Enter your data to calculate NPS

Follow these steps to effectively measure and improve customer loyalty:

Survey customers with: 'On a scale of 0-10, how likely are you to recommend us?' Count responses in each category.

Divide the number of promoters, passives, and detractors by total responses to get percentages for each group.

Subtract the percentage of detractors from the percentage of promoters. The result is your NPS score (-100 to +100).

Follow up with detractors to address concerns, nurture passives into promoters, and encourage promoters to refer others.

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