UTM Builder
Create custom campaign URLs with UTM parameters to track your marketing campaigns in Google Analytics.
Campaign Details
Generated URL
Fill in the required fields to generate your tracking URL
Best Practices
- Use lowercase letters and underscores instead of spaces
- Be consistent with your naming conventions
- Keep your UTM parameters short and descriptive
What are UTM Parameters?
UTM parameters are tags added to URLs to track the effectiveness of marketing campaigns. When someone clicks a link with UTM parameters, that information is sent to Google Analytics, allowing you to see exactly where your traffic is coming from.
utm_source
Identifies which site sent the traffic (e.g., google, newsletter, facebook)
utm_medium
Identifies the type of link that was used (e.g., cpc, email, social)
utm_campaign
Identifies a specific product promotion or strategic campaign (e.g., summer_sale)
utm_term
Identifies search terms (typically used for paid search campaigns)
utm_content
Identifies what specifically was clicked to bring the user to the site (e.g., banner_ad, text_link)
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